Jah Soul on Fear, Growth, and Why Taking Action Is the Ultimate Key to Fulfillment
Jah Soul’s story is one of relentless self-growth, loyalty to core values, and fear-facing ambition. Born in Los Angeles and now living in Hawaii, he has built multiple businesses while staying grounded in a simple but powerful idea: take action fast, stay consistent, and never let fear or hesitation control your destiny.
His journey—from sports injuries and tough beginnings to entrepreneurship, creative expression, and self-mastery—offers a real-world roadmap for turning setbacks into platforms for success.
From LA Streets to Island Roots
Growing up in Mission Hills and Long Beach before later living in San Diego and Bakersfield, Jah Soul experienced firsthand the challenges and beauty of life in California. After an athletic injury disrupted his dreams of playing college football, a new chapter opened when he moved to Hawaii—a place he describes as bringing peace, connection to nature, and a deeper sense of self.
Rooted in both American hustle and Caribbean ancestry through his Jamaican family, Jah Soul embodies resilience, adaptability, and creative independence.
Entrepreneurship: Building From Scratch
Jah Soul’s entrepreneurial journey didn’t start with a safety net. After walking away from 9-to-5 jobs that felt limiting, he launched his first business—a trucking dispatch company—armed only with sales experience, grit, and a willingness to figure it out. Cold-calling hundreds of companies from a parked car at 3 AM, he hustled through rejection and built a client base from scratch.
Today, he runs multiple ventures including Loyalty One Dispatch, Persistent Drive (Hawaii tours), and videography services under Levi Films, using creative branding and direct customer service to grow his platforms.
Core Values: Loyalty, Integrity, and Momentum
At the heart of everything Jah Soul does are core principles: loyalty to family and community, integrity in every deal, and maintaining momentum through consistent daily action. His message is clear—success doesn’t come from talent alone. It comes from building brick by brick, without giving up when early results are slow or invisible.
He believes loyalty builds stronger networks, integrity builds lasting businesses, and momentum builds unstoppable careers.
Fear as a Tool for Growth
One of Jah Soul’s defining practices is using fear as a compass. From skydiving to public speaking and swimming with sharks, he deliberately pursues experiences that scare him—training his mind to run toward discomfort rather than away from it.
For Jah Soul, fear is not a barrier. It’s a signpost that something important is on the other side. His advice: act quickly on your ideas before fear or doubt can take root, because hesitation dilutes the energy and urgency that great ideas are born with.
Living Without Regret
A central theme of Jah Soul’s philosophy is the refusal to live with regret. He draws inspiration from reflections of the elderly and dying, who often cite inaction—not action—as their greatest source of pain.
For him, life is about minimizing regret by maximizing courage. Taking the shot, making the call, starting the business—even if it’s messy, even if it’s scary—because the pain of failure is temporary, but the pain of regret can last forever.
Future Visions: Wealth, Impact, and Giving Back
Looking ahead, Jah Soul is focused on scaling his businesses to six figures and beyond—not just for personal freedom, but to provide for his family and build generational impact. He dreams of being able to support relatives still living in Jamaica, fund charitable initiatives, and create opportunities for others who come from tough environments.
At the core, his ultimate goal is simple: live authentically, help others, and keep growing—no matter what.
